Google’s Core Web Vitals measure real-user experience: how fast content appears, how responsive interactions feel, and how stable the layout is while loading. Hosting and infrastructure play a larger role than many marketing teams realize.
Largest Contentful Paint (LCP)
LCP rewards fast delivery of the main content element — often a hero image or heading block. Slow origin servers, missing compression, and absent CDN caching inflate LCP. Moving from neglected shared hosting to tuned cloud or static CDN delivery frequently produces the biggest single improvement.
Interaction to Next Paint (INP)
INP reflects responsiveness to clicks and taps. Heavy server-side rendering without cache, blocking JavaScript, and overloaded shared hosts contribute. WordPress sites benefit from page cache for anonymous traffic and lean plugin stacks.
Cumulative Layout Shift (CLS)
CLS is mostly front-end, but slow-loading web fonts and ads injected late can shift layouts. Stable hosting ensures assets load predictably; template discipline handles the rest.
Infrastructure plus SEO
Our digital marketing SEO work includes technical audits, but fixes land faster when we also operate the hosting stack. Migration projects are an ideal time to baseline vitals and lock in improvements rather than patching a slow platform indefinitely.